Exploring Marketing Research

Exploring Marketing Research
By:"William Zikmund","Barry Babin"
Published on 2006-08-15 by Cengage Learning

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked 11 by Google Books for keyword bisnis ukm update.

The Student's Guide to Doing Research on the Internet

The Student's Guide to Doing Research on the Internet
By:"David R. Campbell"
Published on 1995 by Addison-Wesley Professional

Tells how to get connected to and navigate the Internet, and describes resources available in the humanities, education, engineering, geography, history, law, literature, medicine, science, and mathematics

This Book was ranked 33 by Google Books for keyword update bisnis online.